Not sure if we should take this seriously or he just smoked a massive blunt and is beyond high but Snoop Dogg announced in a news conference yesterday that he is no more, he is renaming himself Snoop Lion. He recently made a trip to Jamaica and says he connected with the spirit of Bob Marley and claims he is the new Bob Marley. One of the reasons Snoop cited for the sudden name change is that he wants to make music his kids and grandparents can listen to with out feeling ashamed of some of the content.

(from Yahoo news)

"I feel like I've always been Rastafarian," Snoop said of the spiritual Jamaican movement. While there, he said, he visited a temple, was renamed Snoop Lion and was also given the Ethiopian name Berhane, meaning "light of the world."

Snoop didn't explain why he was switching from "Dogg" to "Lion," but it's likely a reference to the Lion of Judah, a religious symbol popular in Rastafarian and Ethiopian culture.

Look for Snoop Lion to release a reggae album later this fall called "Reincarnated"

I suppose I can respect why he's doing it but to me and I'm sure fans all over the world he'll always be Big Snoop D-O-double-G!