As the summer has passed, we have heard continuous rumors about Beyoncé and Jay Z getting a divorce. Fans became surprised when they began their On The Run tour, but following the beginning of the tour; happened the famous elevator incident. Making fans believe the rumors even more.
But according to Radar Online, Mathew Knowles (Beyoncé’s father) says that it was all a staged trick. Although he and Beyoncé haven’t had the best relationship for the last few years, he claims that things are fine between them and that he still speaks with his daughter.
“We still talk every Sunday. She’s still the humble, generous person that she’s always been,” said Knowles. Although they currently have a good relationship, things may begin to get rocky again when she hears what he had to say about their elevator incident.
Mathew then added that Beyoncé and Jay used that drama to get people engaged in the On The Run tour. “I know because we have done this. From experience, there’s a tour going on. So sometimes you have to ignite that tour. It’s called a Jedi Mind trick. The Jedi mind trick fools you a lot,” he stated.
He also added that the elevator video helped ticket sales go up. Knowles also mentioned that the incident helped Solange’s album sales go up 200%!
So there you have it guys -although it may not be a surprise to many after watching the VMA’s. What do you think about this?
The Budweiser Made in America Salt Lake Party featuring Cash Cash will be tomorrow night at the Complex. If you want to go to the show, you can RSVP here.
Jay Z is a mastermind when it comes to making innovative concepts to push the music industry to the next level. From his partnership with Samsung to release his album "Magna Carta Holy Grail" to his 150 million dollar deal with Live Nation, Mr. Carter is known for making the right moves.
His next move is making the Budweiser Made in America Tour into a documentary with Ron Howard. Check it out and comment with what you think below!